Increases the value of website visitors
With successful SEO and advertising, your website or landing page gets increased traffic. CRO can help convert it into quality traffic. When optimizing for conversions, you can generate more sales or leads with the same traffic.
As Rand Fishkin, Founder of Moz said “CRO is simply a must-have. CRO is the most important marketing activity because it makes every visitor exponentially more valuable.”
Rise in profits
CRO aims at converting prospects into customers. When your conversion rate increases, so does profitability. Yes, you will spend more on scaling up to the number of customers but your advertising cost and other ‘fixed’ costs will remain the same, which increases your profit. Analyzing and making small cost-effective changes will increase the value of your site, instead of rethinking costly strategies.
Rise in the number of customers
More profit also translates to more customers. Once conversions happen and profits increase, you can allocate some of your budgets to increase your advertising bid prices, which can help you reach a wider audience and eventually more customers.
Increased customer-centricity
CRO ensures it is easier and simpler for potential and existing customers to browse through your pages and take action. An approach that keeps customers at the nucleus will be able to design features that customers will appreciate. Adopting changes in keeping customer behavior and preferences in mind will turn happy visitors into happy customers.
Increased Traffic
A website optimized for conversions will get to engage visitors and keep them engrossed. These visitors will spread the word and bring in more traffic. And if it is relevant traffic, the probability of conversions shoots up.
Staying ahead of the competition
CRO involves improved functionality, enhanced user experience, better site value, and great content. By understanding what appeals to your audience, you can create fascinating content, that appeals to your audience. Tailoring content to customers’ needs will attract your target audience and help you stay ahead of the competition.
